WHAT WE DO
STRATEGIC COMMUNICATIONS & BRANDING
We develop multi-channel strategies that create and establish your brand, highlight your brand’s value then properly position it within your marketplace. We research your audience’s perceptions, shape insights and then translate what we know into hard-hitting strategies that will dazzle your audiences and increase your organization’s revenue streams.
RESEARCH, DATA & ANALYTICS
Our research and data analysis methods ensure our clients start from a point of deep knowledge and understanding of how they are perceived. We identify any areas where there are opportunities to fine tune their messaging and create or elevate their corporate image.
As part of our strategic planning process, brand-building, and design development, we offer workshops where we explore current audience perceptions, misconceptions, opportunities, and internal or external challenges that need to be addressed. From there, we develop an action plan. These workshops foster collaboration, community and ownership.
WHO WE ARE
We’re an award-winning boutique agency offering strategic branding, marketing, and communications programs for business-to-business and business-to-consumer clients. We work in the Higher Education, Healthcare, Manufacturing, Sustainability, Non-profit and Government sectors.
ENVIRONMENT & SOCIAL IMPACT EXPERTS
If your work addresses environmental and/or social issues, we can tell your story like no other. We have worked in the environmental- and social-impact space since 2006, helping to advance emerging initiatives, innovative concepts and products. If this is what excites you and defines your brand, rest assured – we get it and want to help you succeed.
40+ COMMUNICATIONS & SUSTAINABILITY AWARDS
Creative Services Group has won more than forty marketing communications and design industry awards, plus two GreenCircle awards for environmentally-conscious communications design for the Connecticut Department of Energy & Environmental Protection’s Aquifer Protection Program.
President & Founder
Kim has 20+ years experience in developing and executing strategic communications programs. Kim is known for her ability to gain a rich understanding of the audience and the environment, define critical core objectives, and create meaningful programs that maximize your budget.
Kim leads workshops, speaks on branding and innovation, and mentors others in the field. Having served as president, vice president, and director of sustainability, Kim is an active member of the board of directors for the Connecticut chapter of AIGA, the largest and oldest professional design association, with 25,000+ members worldwide.
Vice President, Strategic Marketing Communications
Helene develops and implements strategic marketing plans. With extensive experience in advertising, public relations, social media, and research, Helene conducts focus groups, interviews and surveys to develop and implement strategic marketing plans. Helene has worked with many Connecticut state agencies and Fortune 500 firms serving in the Manufacturing, Economic Development, Early Childhood Education, Health and Safety, and Community Social and Health Issues sectors.